BOX OFFICE: Act Of Valor #1 With $24.7M Weekend, Good Deeds $16M, Wanderlust And Gone Blast

SATURDAY PM/SUNDAY AM, second UPDATE:Correctly enough for Oscars Sunday, it’s another up weekend for your eighth straight week this season.Common moviegoingis at $135M, the whopping +24% over a year ago.Clearly, Hollywood is ecstatic (though not within the prospect at sitting using the interminable Academy awards only to watch Harvey Weinstein gloat). Relativity’s R-ratedAct Of Valor has stayedNo. 1all weekend. It’s the the Bandito Brothers and sisters’ individually funded low-budget U.S. Navy fighting pressure taleusing actual Shuts from a geniune script by Kurt Johnstad (300). (FYI, there's a novelization of the script, Tom Clancy Presents Act of Valor, put together by Dick Couch and George Galdorsi and released in paperback by Clancys author. Relativity acquired the rights for the project last June for $13 million together with a $Thirty Dollars million in prints and advertising commitment -the finest money taken proper care of a finished film by getting a mystery cast in individuals days.But Relativity didn’t spend $30M on P&A. That may have been the studio’s minimum legal commitment nevertheless it spent a lot more. Ryan Kavanaugh et al got 4 wildely pricey Super Bowl game day ads. Yes, 4. That cost between $12M-14M alone (though Relativity claims it absolutely was $6.5+M). Educated guess is that they spent $45M-$50M total to hawk this actioner. Yes, they acquired domestic rights for reasonable and strongly pre-offered foreign. And, yes, your financial allowance only agreed to be $12K. Seems like Relativity will recoup. Marketing-wise, Relativity launched a hostile 400 screening type in over 40 areas incorporated in amulti-pronged strategy that spoke to gamers, action fans, sports fans, ethnic audiences, new bands fans, patriots, military, women, as well as the belief-based community. It absolutely was about individual to individual then now: audiences are submission by supplying it an ‘A’ CinemaScore. Also getting an ‘A’ CinemaScore from audiences was Lionsgate’s advantageous romantic dramaGood Deeds. It seems sensible middling for your Tyler Perry movie — does he clone them? — which was only playing by 50 %,132 locations. Butthen people films where he doesn’t crossdress as Madea (and offendwith that stereotype) earn less. Nevertheless it’s right in line with Lionsgate anticipation and, besides, your financial allowance only agreed to be $15M. Like them or else, this can be yet anotherof author, director, producer Perry’ssoap operas specific to his core fans. But is Tyler an amazing enough thesp tocarry a movie virtually by themselves or possibly a sizable enough draw to feature only himselfon the film poster? Not always.(And I believe that this fearing his approaching portrayal of imaginary crimefighter Alex Mix.) Universal’s alleged comedyWanderlustbombed worse compared to studio expecte: lousy trackingfor this R-rated nonsense had indicated the film would open below $10M.Audiences gave it a typical’B-’ CinemaScore. The mix of Jennifer Aniston and Paul Rudd shown toxicto moviegoers. FYI: this greenlight was the studio’s payback to Heroines director David Wain and and also the creative partner Ken Marino and mogul/producer Judd Apatow. Sadly your financial allowance was $30M that's cheap by any standard except each time a pic flops this badly.Sad, really, because Aniston’s flack-from-hell Stephen Huvanepulled out all the nauseating stops by benefiting from her personal existence — of course. Also tanking is Summit’snot-so-thrilling Gone starring Amanda Seyfried which acquired basically a ‘C+’ CinemaScore.This really is really the most recent back to back of stinkers for the studio that's now part of Lionsgate.Really the only very good news is always that, using the structure in the deal with producersLakeshore Entertainment and Sidney Kimmel Entertainment andother parties, the studio features a internet possibility of only $2 million. Bear in mind that children round the Colonial lost of college a couple of days ago so family holdovers Warner Bros’ Journey 2 and Disney’s The Important Thing Information On Arrietty held strong — no less than until Universal/Illumination’sDr. Suess toon The Lorax opens next weekend. The brand new the new sony’s The Vow passed the $100M domestic mark this 3rd weekend out since the first Screen Gems film to ever hit $100M. Here’s the most effective Ten (order according to weekend grosses): 1. Act Of Valor (Relativity) NEW [3,039 Theaters] Friday $9, Saturday $9.4, Weekend $24.7M 2. Tyler Perry’s Good Deeds (Lionsgate) NEW [2,132 Theaters] Friday $5.3M, Saturday $6.7M, Weekend: $16M 3. Journey 2 3d (Warner Bros) Week 3 [3,350 Theaters] Friday $3.2M, Saturday$6.4M,Weekend $13.4M,Cume $76.7M 4. Safe House (Universal) Week 3 [3,052 Theaters] Friday $3.1M, Saturday $5.0M, Weekend $11.3M, Cume $98M 5. The Vow (Screen Gems/The brand new the new sony) Week 3 [3,038 Theaters] Friday $3.2M, Saturday $4.5M,Weekend $10M, Cume $103M 6. Ghost Driver 2 3d (The brand new the new sony) Week 2 [3,174 Theaters] Friday $2.3M, Saturday $4.1M,Weekend $8.8M (-60%),Cume $37.8M 7.This Means War (Fox) Week 2 [3,189 Theaters] Friday $2.7M, Saturday $3.9M,Weekend $8.5M (-51%),Cume $33.5M 8. Wanderlust (Universal)NEW [2,002 Theaters] Friday $2.1M, Saturday $2.9M,Weekend $6.6M 9. Gone (Summit)NEW [2,186 Theaters] Friday $1.6M, Saturday $2.1M,Weekend $5.0M 10. Secret Arena Of Arrietty (Disney)Week 2 [1,522 Theaters] Friday $1M, Saturday $2.1M,Weekend $4.5M (-30%),Cume $14.6M